For over a decade, I’ve navigated the worlds of both national and international production, shaping high-impact advertising campaigns and directing documentaries that have aired on television and screened at film festivals across the globe.

My practice is rooted in the dynamic exchange between commercial and documentary filmmaking. The exacting standards of visual storytelling in advertising sharpen my eye for composition, rhythm, and clarity. In turn, the raw depth and emotional honesty of documentary work fuel my commercial pieces with authenticity and soul.

Driven by a keen observational instinct, I approach every subject with nuance and intention. My lens gravitates toward the crossroads of sociology and aesthetics, where image becomes language, and every body captured becomes the emblem of a lived experience, a culture, a resistance, or a truth. The result: cinematic narratives that are at once intimate and resonant, crafted with precision and imbued with purpose.